Big Analytics 2013 New York is taking place December 6th. Learn more about the convergence of data science, digital marketing, data warehousing, Hadoop, and discovery platforms.Go beyond the “big data” hype to see how these technologies are being applied to drive real business innovation.

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Keynote Presentation

  • Dan Vesset

    Dan Vesset, Program VP, Business Analytics and Search & Content Analytics, IDC

    The Real Impact of Big Data & Analytics

    It's time to move beyond defining big data and discuss what it is or isn't. The broader business analytics and big data market stands at close to $100 billion and has begun to have a real impact on the world economy. Examples across industries point to projects with quantifiable benefits from unlocking existing and new information assets. In this session, you will learn best practices for creating a big data and analytics strategy. The presentation will provide recommendations on the short and intermediate-term help your organization needs to advance to higher levels of big data and analytics maturity by leveraging the shifting economics of big data resources.


7:30-9:00am Registration and Breakfast / Exhibit Hall
9:00-9:10am Bill Franks, Chief Analytics Officer
Teradata Corporation
Platinum Sponsor
Gold Sponsor
11:00-12:30pm Lunch / Exhibit Hall
Session Track Big Data Architecture Data Science & Discovery Data Driven Marketing
Gold Sponsor

Gold Sponsor

Gold Sponsor
Gold Sponsor

Gold Sponsor

Gold Sponsor
Gold Sponsor

Gold Sponsor

Gold Sponsor
2:30-3:15pm Panel: Architecting for “Big Data” in the Enterprise
• What is key to enterprise adoption of new technologies?
• Lessons learned on the front lines
• Putting new insights into action in the business
Panel: Mastering data science and discovery to capitalize on big data
• What is data science and discovery?
• What are the business applications and use cases where data science is making the most impact?
• To be successful at data science, what are the skills, tools and org structure needed?
• Top trends going forward in data science
• 3 things you can start doing to master data science and discovery
Panel: Marketing and IT – what should the relationship look like?
• On which initiatives should Marketing and IT collaborate to accomplish? Which initiatives are better left to each area?
• Convergence of CMO and CIO
• What does each side wish the other knew?
• Does marketing need to clear technology purchases with IT? What about cloud-based solutions?
• Do technology support functions belong in IT or Marketing?
3:15-5:30pm Networking Reception / Exhibit Hall

Register Now


Sheraton New York Hotel and Towers

Contact: 214-744-6664       Address: 811 7th Avenue at 53rd Street, New York, NY 10019

One of the most iconic buildings in the Big Apple, the Sheraton New York Times Square Hotel has stood proudly against the city skyline since 1962. Now better than ever, this sophisticated stopover features 1,781 recently renovated accommodations in the heart of Midtown on bustling 7th Avenue. Whether you’re traveling for business or pleasure, you’ll find the perfect combination of comfort and convenience with us.


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